Friday, January 14, 2011

Two of my favorite retailers . . . together at last!

When blubbering on and on about my love for tunics, I steered you to Calypso St. Barth, one of my favorite shops. Their beachy vibe and easy silhouettes work perfectly in my mommy-who-doesn't-want-to-look-too-mommy world. I have one of their dresses in 3 colors and a darling shirt in 2 colors. They look effortless and fabulous at the same time. I've been a loyal fan for years after stumbling into the boutique in Palm Beach.

So imagine how elated I was to hear Calypso is collaborating with Target to bring their beachy label to Target stores and online beginning May 1st.

For a glimpse of the brand's crisp, coastal aesthetic, take a peek at the label's Cruise 2010 collection, online now and pictured below.

Or, get ahead of the curve and check out their sale pieces now -- and take an additional 50% of the sale price by entering JANSALE11 at checkout. Earlier this week I ordered a darling summer dress for $25. 

Target prices without the wait!  Win-win!

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